logo design

Excellence in Event Branding

Melissa Martin :: Friday, April 22nd, 2011

The Indianapolis Chapter AIA 2011 Excellence in Architecture Awards Program took place last night at the Eiteljorg Museum. I have been working with my fellow committee members on this event for months now, and all our efforts definitely paid off! My contribution: graphics, of course.

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Friday, April 22nd, 2011 Graphic Design No Comments

Iconic Buildings Become Iconic Brands

Melissa Martin :: Friday, June 18th, 2010

RATIO has had the good fortune to work on several projects in Indianapolis that, over time, have become city landmarks. Our firm has always advocated for designs that tell stories – sometimes of the activities going on inside.

Image credit: The Indiana State Museum

credit: www.indianamuseum.org

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Friday, June 18th, 2010 Graphic Design No Comments

Logo Design in 60 Minutes

Melissa Martin :: Wednesday, December 2nd, 2009

Logo design is one of the most challenging tasks that a graphic designer can face. You’re creating an icon than embodies an entire brand. It’s got to be simplistic, yet complex. Colorful, yet able to be reproduced in black and white. Meaningful without being literal. In short, logo design can scare event the most seasoned designer silly.

Now, imagine being asked to create a logo in less than 60 minutes.

This is the situation I found myself in last week. One of my coworkers needed me to develop a logo for a presentation they were giving in hopes that it would enhance the presentation and create excitement. But I only had a little less than an hour to get it done, as they were leaving for the presentation asap.

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Wednesday, December 2nd, 2009 Graphic Design 1 Comment