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Going Green for Graphics, Too

Melissa Martin :: Monday, June 29th, 2009

Because I am surrounded daily by architects, landscape architects, interior designers and planners I am well aware of the measures being taken to incorporate green elements into the built environment. I sense their dedication to “going green” and decide to investigate steps I can take as a graphic designer to create with less impact.

I recently browsed through the June 2009 issue of PRINT Magazine and discovered some ways to help me get started. An article titled “Greener is Smarter” showcased savvy packaging, ideas on eliminating excess and plenty of resourceful books and websites. Celery Design Collaborative, a firm located in Berkeley and Paris, was referenced throughout the article. The “Eco Tools” section of their website has a link to a Sustainability Scorecard. This unique tool could be considered a graphic designer’s version of the LEED Scorecard. Victory! I no longer feel sustainably inadequate among my peers!

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Monday, June 29th, 2009 Graphic Design No Comments